Sitefinity is a Content Management System (CMS) which is software developed by Telerik that allows customers to edit their own website without any assistance from a web developer. This easy to use system is preferable amongst other competing software because of its diverse toolsets. While other systems like Wordpress have single focuses (blog management), Sitefinity is an all inclusive solution that includes the development of news updates, blogs, forums, events and other pages. Furthermore, Sitefinity offers customers content management solutions for mobile strategies, online marketing, complete extensibility with a fully exposed API, system integrations, True Line editing, intuitive “drag & drop” interface and relevance through content personalization.
Sitefinity helps businesses gain complete control over their mobile strategies by delivering multidevice experiences with little to no development while repurposing the content that is already available in CMS. To generate a mobile experience, Sitefinity offers three different mobile development strategies including mobile apps, mobile websites and responsive web design. It also offers this variety of mobile strategies to assist customers in reaching their mobile objectives without relinquishing their unique experience or personalization of content.
This solution allows clients to seamlessly build email marketing campaigns that maintain the look and feel of their websites. Features include content personalization, email marketing and ecommerce.
Complete Extensibility with a Fully Exposed API
Companies can develop custom solutions even when the project requirements change by utilizing the Sitefinity software. There are no boundaries with a fully exposed API, therefore, a business can retain complete control over the custom creation of their website, writing reusable and customized codes and controls.
The system allows users to easily share information between CMS platforms (Marketo & Salesforce/hybrid mobile apps) to personalize the customer experience and transform your online visitors into buyers.
True Line Editing
Content Authors and Marketers can create and edit content right on the page which includes changing headers, body content, images, metadata(keyword tags) and publication dates.
Intuitive “drag & drop” Interface
Sitefinity page editor includes userfriendly interfaces such as this option that is created by simply “dragging & dropping” editable widgets onto a page.
Relevance Through Content Personalization
Sitefinity provides a toolset for connecting visitors with personalized content. Content personalization can be incredibly rich and easily tested.
Blue Ocean Consulting leverages Sitefinity for its powerful interfaces and unique solutions so that clients can continue to have all of the competitive tools inside their business without paying a developer for ongoing costs to update a customized website. With the Sitefinity resource, which includes a mobile optimized user experience along with the search marketing capabilities to generate original content on the site, any company that maximizes Sitefinity can become a force to be reckoned with overnight.