Blue Ocean Consulting, a Kansas City-based custom software development company, accepted a challenge from a storage company with locations across the U.S. and Canada. The company was having a variety of issues with their old website. The site was not mobile-friendly, which posed a problem for the many new users who accessed the site using their mobile devices. To compound the mobile issue, Google was about to change their search to emphasize mobile support. The site was also difficult to manage and the availability of units was slow to update, leaving site visitors attempting to book units that had already been booked.
In April of 2015, Google Search
expanded their use of mobile-friendliness as a ranking signal. Mobile searches in all languages worldwide were affected and the change had a significant impact on Google Search results. Website owners now had the responsibility to enhance their websites to become mobile-friendly. Users found the change helped them receive relevant, high quality search results that were now optimized for their mobile devices.
BOC Solution: Based on a referral from Sitefinity
, BOC worked with the storage company to implement Sitefinity to allow management of any content element of the site, integrate their unit availability API and support increased SEO techniques. Sitefinity is a content management and customer analytics platform developed by Telerik, a leading vendor of enterprise software products. Telerik tools and services can be adopted individually or seamlessly integrated with each other or with other popular enterprise solutions. Upon site launch, the storage company saw a 23 percent increase in traffic, a 27 percent increase in bookings and the unit availability update was reduced from 15 minutes to two minutes.